Popular culture studies is the academic discipline studying popular culture. It is generally considered as a combination of communication studies and cultural studies.

Following the social upheavals of the 1960s, popular culture has come to be taken more seriously as a terrain of academic enquiry and has also helped to change the outlooks of more established disciplines. Conceptual barriers between so-called high and low culture have broken down, accompanying an explosion in scholarly interest in popular culture, which encompasses such diverse media as comic books, television, and the Internet. Revaluation of mass culture in the 1970s and 1980s has revealed significant problems with the traditional view of mass culture as degraded and elite culture as uplifting. Divisions between high and low culture have been increasingly seen as political distinctions rather than defensible aesthetic or intellectual ones (Mukerji & Schudson 1991:1-2).

Traditional theories of popular culture